Summit to Summit – Channel Partners Newsletter Vol. 4

September 28, 2023

Published by Ken Barrios, Director of Partner Channel, Summit Broadband

In this edition, we will explore the transformative impact of artificial intelligence (AI) in the reseller channel and Central Florida’s innovative use of AI in the current economic climate. Furthermore, we will dive into the crucial topic of AI cybersecurity. Let’s dive in!

Industry News: The Impact of Quantum Computing Advancements on the IT Industry

As the IT industry continues to push the boundaries of technological innovation, today’s late-breaking news centers around a groundbreaking development in the field of quantum computing. Researchers from a prominent technology firm have announced a significant leap forward in quantum computing capabilities, bringing us closer to a new era of computing power and unimaginable opportunities.

Quantum computing, a revolutionary concept based on the principles of quantum mechanics, promises to solve complex problems at an unprecedented speed and scale. Traditional computers use bits to represent information as either a 0 or a 1, while quantum computers utilize quantum bits, or qubits, which can exist in multiple states simultaneously. This property of qubits allows quantum computers to perform calculations at an exponential rate, enabling them to solve practically insurmountable problems for classical computers. The late-breaking news today revolves around the successful demonstration of “quantum supremacy” by the research team.

Quantum supremacy is achieved when a quantum computer performs a practically infeasible task for even the most powerful classical supercomputers. This major milestone marks a turning point in the IT industry, as it signals the practical applicability of quantum computing in real-world scenarios.

One of the most profound impacts of this breakthrough is on cryptography and data security. The computing power of quantum machines has the potential to break traditional cryptographic methods that currently secure our digital world. As a result, the IT industry will have to adapt quickly and develop quantum-resistant cryptographic algorithms to safeguard sensitive information in the quantum era.

Furthermore, industries reliant on complex simulations and optimization, such as drug discovery, weather forecasting, and financial modeling, stand to benefit significantly from quantum computing’s capabilities. The ability to process vast amounts of data and simulate quantum systems could lead to life-saving drug discoveries, more accurate weather predictions, and more efficient financial strategies.

However, with these remarkable advancements comes a new set of challenges. The technology is still in its nascent stages, and quantum computers require highly controlled environments to maintain qubits’ delicate quantum state. Scaling up these machines and reducing error rates pose formidable hurdles that researchers are tirelessly working to overcome.

In conclusion, today’s late-breaking news on quantum computing represents a watershed moment for the IT industry. The practical realization of quantum supremacy opens doors to uncharted territories, offering transformative possibilities in cryptography, simulations, optimization, and beyond. While there are challenges ahead, the prospects of quantum computing will undoubtedly shape the future of information technology and revolutionize the way we solve problems in the digital age.

“After the upgrade, the world leaders asked again to the AI, “Is there a God?” The AI responded, “There is now.”

AI Cybersecurity: Current and Future Threats

As artificial intelligence continues to advance, so do the capabilities of cybercriminals. The intersection of AI and cybersecurity has created a dynamic landscape of evolving threats. Here are some of the current and future challenges:

  1. AI-Enhanced Malware: Cybercriminals are now using AI to develop more sophisticated malware that can evade traditional detection methods. AI-driven malware can adapt and learn from its environment, making it harder to combat.
  2. Deepfakes and Social Engineering: AI-generated deepfake videos and audio are being used to impersonate individuals, including executives and leaders. This poses a significant risk in social engineering attacks, where trust is exploited to steal data or funds.
  3. Automated Attacks: AI-powered bots can conduct automated attacks at a scale and speed previously unimaginable. These bots can target vulnerabilities, launch DDoS attacks, and infiltrate systems more efficiently.
  4. Privacy Concerns: AI systems that process vast amounts of data raise concerns about user privacy. Ensuring the responsible use of AI while protecting personal information is a growing challenge.

To stay ahead of these threats, organizations must invest in AI-driven cybersecurity solutions that can detect and respond to emerging risks in real-time. Summit Broadband is dedicated to helping businesses fortify their cybersecurity defenses and navigate this ever-evolving landscape.

“A son asks his father why he speaks so quietly at home. The father replies because there is artificial intelligence that listens to everything we say. The son laughs, the dad laughs, and Alexa laughs.”

Marketing 101: Using AI to Generate Business – Impressions vs. Engagements

In the ever-evolving world of marketing, understanding the distinction between impressions and engagements is crucial for leveraging AI to generate business effectively.

Impressions refer to the number of times an ad or piece of content is displayed to a user, while engagements encompass user actions such as clicks, likes, shares, and comments. Both metrics have their place in assessing a marketing campaign’s success, but AI allows us to dig deeper.

Artificial intelligence-powered analytics can provide insights beyond the surface level. AI algorithms can analyze user behavior and interactions to determine not just how many impressions were made but also how meaningful those impressions were.

By focusing on engagements driven by AI-informed strategies, businesses can:

  1. Personalize Content: AI can analyze user data to deliver highly targeted content, increasing the likelihood of meaningful engagements.
  2. Optimize Ad Spend: AI algorithms can adjust ad placement in real-time, ensuring your budget is spent where it’s most effective.
  3. Measure Impact: Understand not just who saw your content but who acted upon it and how, allowing for better campaign refinement.

Summit Broadband, with its cutting-edge technology solutions, can help businesses harness the power of AI to maximize their marketing efforts. Contact us to explore how AI can transform your marketing campaigns into engines of engagement and conversion.

“Why did the AI refuse to work in social marketing? Because it couldn’t handle all the “unlikes” and “unfollows” without taking it personally!”


Market Focus: Central Florida – Harnessing AI in the Current Economic Climate

Central Florida, known for its vibrant tourism and hospitality industries, has been quick to embrace artificial intelligence as a driving force in its current economic climate.

    1. Tourism: AI-driven chatbots and virtual concierges enhance the visitor experience, providing instant information and personalized recommendations. Summit Broadbands’ high-speed connectivity ensures that businesses can seamlessly implement these solutions.
    2. Healthcare: Central Florida’s healthcare sector benefits from AI-powered diagnostic tools, improving patient care and streamlining operations. Summit Broadband’s robust infrastructure supports telemedicine and data-driven healthcare solutions.
    3. Agriculture: AI is optimizing crop management, increasing yields, and reducing resource usage in Central Florida’s agriculture sector. Summit Broadbands’ reliable internet connectivity is vital for real-time data collection and analysis on farms.

Summit Broadband is proud to be Central Florida’s trusted connectivity partner, providing businesses with the infrastructure they need to harness the potential of AI and navigate the changing economic landscape.


Thank you for joining us for this edition of the Summit Broadband Newsletter. We hope you found our insights on AI, quantum computing, cybersecurity, and marketing strategies valuable. As always, feel free to reach out to us for more information or to discuss how Summit Broadband can support your business in the age of AI and heightened cybersecurity concerns.

To learn more about Summit Broadband Channel Partners, contact Ken Barrios:

Email: / Phone: 407.961.1960